We Are Right In The Middle Of A Pay Per Click Baby Boom
by: Kirk Bannerman
No, this baby boom will certainly not swamp the Social Security
system (sort of a bad joke for those that live in the United
States, but many other countries...most notably Japan...have an
even more acute problem), but this baby boom is revolutionizing
the way that pay per click advertising is being spread across the
Internet.
One of the early participants in this pay per click baby boom was
Google, with its AdSense program. With this program, Google
shares pay per click revenue with a huge number of individual
partner websites that carry a few pay per click ads that are
distributed by Google. In essence, this creates a whole bunch of
little pay per click locations (websites) throughout the Internet
and hence the term "pay per click baby boom".
Conceptually, programs like AdSense are similar to what the
computer hardware folks refer to a distributed processing.
Instead of trying to draw everyone to a large pay per click
search engine site, little groups of pay per click ads are spread
widely across thousands of locations (websites) all over the
Internet.
Actually, this distributed processing or propagation technique is
not limited to pay per click advertising. For example, Amazon
uses a similar arrangement (called Amazon Associates) to sell the
products it carries on amazon.com and ClickBank has a sales
program called CBAdwords which operates in a similar fashion.
According my trusty Ouija board, it seems likely that most
commercial hubs on the Internet will be shifting to this
propagation concept as time progresses...all of those individual
partner websites that carry the message/proposition will
constitute the vast army of worker ants that keep the queen ant
alive and healthy.
From a pay per click marketing perspective, these programs make
brilliant use of leverage while providing highly targeted
prospects for the paying advertiser.
There are, of course, some interesting things that occur as a
result of all of this stuff. For example, consider what I call
the "cross fertilization effect": Suppose a person goes to
yahoo.com and performs a search that leads them to one of my
websites that happens carry Google AdSense ads and that visitor
then clicks on one of those ads...the net result is that Yahoo
natural search provided Google pay per click with some revenue!
Aren't these fun times that we're living in?
As these programs continue to proliferate, the individual
webmaster needs to exercise a little restraint and avoid the
temptation to go overboard by plastering these ads all over your
website and thereby diluting your own primary message/proposition
and confusing your hard earned visitor. When properly used,
these ads are just ancillary or complementary content that you
are providing to enhance the information and opportunities that
you are providing to your visitor...if something happens to
strike a responsive chord with your visitor, you might make a
little pay per click money.
If properly used, these propagation programs can result in the
classical "win-win" situation. However, if you over do it, this
can quickly turn into a loss for you (the individual webmaster)
and a win for your pay per click partners that are distributing
the ads. As in many things, moderation is important.
It's a constant sea of change, but the good things just keep on
getting better! Stay alert, and light on your feet, and the
opportunities will just keep on coming your way.
The above are just some observations from "the peanut gallery",
but I don't think I'm far off the mark about where things are
heading. With that, I'm off the soapbox and wishing you
success in whatever you do online!
About the author:
Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.
Visit his website at http://www.business-at-home.us
for more details.
Circulated by Article Emporium
Showing posts with label Pay-Per-Click. Show all posts
Showing posts with label Pay-Per-Click. Show all posts
Thursday, July 10, 2008
Friday, July 4, 2008
Homepages Friends - Get Paid to Search on the Internet
It is actually a new name of a former popular search program called My Search Fund. Homepages Friends is paying people for doing regular web searches using Yahoo. But, I'm not sure whether Yahoo is behind this program. The pay is about £0.01 - £0.02 for each search.
Homepages Friends Website
Homepages Friends can be accessed at http://www.myhpf.co.uk. The homepage of www.myhpf.co.uk is pretty simple. It is a sign up page containing not much info. Anyone can join the program immediately on the sign up page. If you have questions about it, there is a link to the FAQ section.
Is Homepages Friends Paying?
Homepages Friends started on April 2008 and before that it is called My Search Fund. My Search Fund has kept a good paying record. The site always pays members who reached minimum payout. And for Homepages Friends, some satisfied members claimed that they have got paid several times. Also, a lot of people are giving positive opinions about this program.
How Much You can Earn?
Homepages Friends estimates that the average users regularly searching the internet could readily earn about £50 per year. If you are active in searching on the web, you could earn more than £10 per month. But, I would suggest you not to over do it. If you purposely make extremely high amount of searches (a hundred or more) daily just to boost up your earning to maximum, they might suspend your earning.
When You will Get Paid?
Once you have reached the £20 minimum payout, Homepages Friends will issue payment 45 days after each month end. e.g. If your search earning for January is $25, then you will get paid in the mid of March. You can choose to receive your earning via Paypal or bank transfer.
Conclusion
The program is definitely not for people who want to earn big money as it can only make you an extra $10 to $20 per month. If you enjoy making some extra bucks while searching on the Internet, this program is right for you.
Register Now
Homepages Friends Website
Homepages Friends can be accessed at http://www.myhpf.co.uk. The homepage of www.myhpf.co.uk is pretty simple. It is a sign up page containing not much info. Anyone can join the program immediately on the sign up page. If you have questions about it, there is a link to the FAQ section.
Is Homepages Friends Paying?
Homepages Friends started on April 2008 and before that it is called My Search Fund. My Search Fund has kept a good paying record. The site always pays members who reached minimum payout. And for Homepages Friends, some satisfied members claimed that they have got paid several times. Also, a lot of people are giving positive opinions about this program.
How Much You can Earn?
Homepages Friends estimates that the average users regularly searching the internet could readily earn about £50 per year. If you are active in searching on the web, you could earn more than £10 per month. But, I would suggest you not to over do it. If you purposely make extremely high amount of searches (a hundred or more) daily just to boost up your earning to maximum, they might suspend your earning.
When You will Get Paid?
Once you have reached the £20 minimum payout, Homepages Friends will issue payment 45 days after each month end. e.g. If your search earning for January is $25, then you will get paid in the mid of March. You can choose to receive your earning via Paypal or bank transfer.
Conclusion
The program is definitely not for people who want to earn big money as it can only make you an extra $10 to $20 per month. If you enjoy making some extra bucks while searching on the Internet, this program is right for you.
Register Now
Friday, April 4, 2008
Pay Per Click
Pay Per Click (PPC) advertising is the fastest growing segment of online advertising. An effectively targeted search engine advertising campaign can bring large volumes of visitors looking for your products to your website almost instantly.
When Google introduced the term 'Google AdWords', it forever changed the face of Internet marketing, and Pay Per Click became the new lingo of 'rich-trying-to-be-famous' web marketers. Introduced to us as sponsored links on designated position on SERPs, Pay per Click services have come of age. Today, all prominent Search engines like Yahoo, Google, MSN etc. provide both paid (PPC) and natural listings (SEO) on their SERPs, which leave terms such as “Google AdWord campaigns”, “AdWords Google optimization” or “AdWord optimization” familiar in the domains of web users.
As part of Pay per Click Management, search engines auction strategic positions for specific keywords and key phrases, which are contested for by several contenders of the specific industry. To be included in those listings and drive the right kind of traffic to your site, one must bid high for a position with competitive yet relevant keywords.
Pay for performance: Imagine if you could run an advertisement on TV and pay the channel for only those many viewers who end up visiting your business! Well, that may be unheard of on television, but Pay per Click services provide just that!
Pay per Click advertising: This is a performance-driven system of web promotion, which does not ask one to pay for only being listed or positioned. Instead, here you pay the publisher for the actual clicks that you get on your listings from the link they published.
Why do you need Pay per Click services?
-It lets you generate instant traffic on demand
-Places you in the thick of your target audience within no time
-You pay for performance only
-It's quick and effective
-Optimizes your marketing campaigns
When Google introduced the term 'Google AdWords', it forever changed the face of Internet marketing, and Pay Per Click became the new lingo of 'rich-trying-to-be-famous' web marketers. Introduced to us as sponsored links on designated position on SERPs, Pay per Click services have come of age. Today, all prominent Search engines like Yahoo, Google, MSN etc. provide both paid (PPC) and natural listings (SEO) on their SERPs, which leave terms such as “Google AdWord campaigns”, “AdWords Google optimization” or “AdWord optimization” familiar in the domains of web users.
As part of Pay per Click Management, search engines auction strategic positions for specific keywords and key phrases, which are contested for by several contenders of the specific industry. To be included in those listings and drive the right kind of traffic to your site, one must bid high for a position with competitive yet relevant keywords.
Pay for performance: Imagine if you could run an advertisement on TV and pay the channel for only those many viewers who end up visiting your business! Well, that may be unheard of on television, but Pay per Click services provide just that!
Pay per Click advertising: This is a performance-driven system of web promotion, which does not ask one to pay for only being listed or positioned. Instead, here you pay the publisher for the actual clicks that you get on your listings from the link they published.
Why do you need Pay per Click services?
-It lets you generate instant traffic on demand
-Places you in the thick of your target audience within no time
-You pay for performance only
-It's quick and effective
-Optimizes your marketing campaigns
3 Steps For Greater Advantage With Pay Per Click by Moe Tamani
There are more and more people who are obsessed in ranking highly in search engines. The reason is actually more than just driving traffic into their website and appearing first among their competitors. In reality, you will have the best chances of increasing the profit and ROI of your business when you have a very good position in search engine results.
One of the effective and proven methods to accomplish this is through a pay per click campaign. This technique will guarantee you of a strategic position not only in search engine results pages but also in their other channels. This way, you can make the most out of your search engine positioning and increase the ROI that comes into your business.
How to Do It Right
Primarily, PPC is more than just choosing the right keywords for your business. You also have to take into consideration how much you're willing to pay for each campaign to ensure that you don't drain your advertising budget. Here are some of the best ways to do a PPC:
1. Make use of keyword suggestion tools. There are a number of keyword suggestion tools that you can use for your PPC, and they don't cost you anything. You need them so you can best choose the keywords that will not only display your site in search engine results but will also drive your targeted customers to your landing page.
Nevertheless, you should have the ability to judge these keywords as not all of them are actually very efficient in increasing your ROI. Keep in mind that you're not after for traffic only. More than anything else, you are looking for ideal ways to increase your revenues. If you don't know how to evaluate the power of your keywords, have a professional, or a PPC team, to help you out with this one.
2. Test your keywords and phrases. Perhaps one great advantage of PPC is that you don't have to wait for days or even months before you can see yourself in search engine results. As soon as your campaign is already prepared, even the day after, you'd be able to see your ads. However, it's not advisable to proceed with the campaign without having your keywords tested first. Why? Again, you are spending your money here. If the keywords and phrases you've chosen are not that efficient, it will bring down your ROI. Rather than wasting your energy and finances on them, it's better to go through the time-consuming process of testing and changing them whenever necessary.
But where do you exactly make this testing? Fortunately, you have a variety of choices. You can always try it in search engines, such as Google. Another possible area can be Enhance Interactive.
3. Bid on being at least on the top 3 for a particular keyword phrase. If you want to be truly competitive, then you have to make sure that you don't settle being in the lowest. You must always aspire to belong in any of the top 3 positions for your keywords. This is also one of the reasons why you need to perform some testing. You need to see if the keyword you've chosen will allow you to obtain any of these ranking positions. You will then be able to evaluate which of these keywords or phrases will give you a good return on your investment.
The Things that You Should Consider
All in all, there are still a lot of factors that you need to keep in mind when you're evaluating the power of your keywords in generating a good ROI for your business. First, you have to take note of the money that you're going to invest. It should be less than to how much you will likely make for each click of your targeted customers (or sales). The relationship is also referred to as sales per click ratio. You also need to consider the time that you're going to allocate for your campaign. Will 3 months be enough to recover the advertising costs and declare some profits?
Of course, you also need to remember that despite of the formulas that you may use in PPC, this doesn't mean that the figures are always exact. Your actual position in search engines will absolutely matter. Nevertheless, the good thing is you have at least an idea on how much you can earn from PPC.
Look for the Best PPC Engines
Your PPC campaign may also mean looking for the most ideal PPC engine. There are definitely several of them that you can choose from. However, it's very important that you will take note of their features. They should give you the ability to test your keywords as well as monitor the performance of your keywords. Most of all, you should be able to count on excellent customer support.
One of the effective and proven methods to accomplish this is through a pay per click campaign. This technique will guarantee you of a strategic position not only in search engine results pages but also in their other channels. This way, you can make the most out of your search engine positioning and increase the ROI that comes into your business.
How to Do It Right
Primarily, PPC is more than just choosing the right keywords for your business. You also have to take into consideration how much you're willing to pay for each campaign to ensure that you don't drain your advertising budget. Here are some of the best ways to do a PPC:
1. Make use of keyword suggestion tools. There are a number of keyword suggestion tools that you can use for your PPC, and they don't cost you anything. You need them so you can best choose the keywords that will not only display your site in search engine results but will also drive your targeted customers to your landing page.
Nevertheless, you should have the ability to judge these keywords as not all of them are actually very efficient in increasing your ROI. Keep in mind that you're not after for traffic only. More than anything else, you are looking for ideal ways to increase your revenues. If you don't know how to evaluate the power of your keywords, have a professional, or a PPC team, to help you out with this one.
2. Test your keywords and phrases. Perhaps one great advantage of PPC is that you don't have to wait for days or even months before you can see yourself in search engine results. As soon as your campaign is already prepared, even the day after, you'd be able to see your ads. However, it's not advisable to proceed with the campaign without having your keywords tested first. Why? Again, you are spending your money here. If the keywords and phrases you've chosen are not that efficient, it will bring down your ROI. Rather than wasting your energy and finances on them, it's better to go through the time-consuming process of testing and changing them whenever necessary.
But where do you exactly make this testing? Fortunately, you have a variety of choices. You can always try it in search engines, such as Google. Another possible area can be Enhance Interactive.
3. Bid on being at least on the top 3 for a particular keyword phrase. If you want to be truly competitive, then you have to make sure that you don't settle being in the lowest. You must always aspire to belong in any of the top 3 positions for your keywords. This is also one of the reasons why you need to perform some testing. You need to see if the keyword you've chosen will allow you to obtain any of these ranking positions. You will then be able to evaluate which of these keywords or phrases will give you a good return on your investment.
The Things that You Should Consider
All in all, there are still a lot of factors that you need to keep in mind when you're evaluating the power of your keywords in generating a good ROI for your business. First, you have to take note of the money that you're going to invest. It should be less than to how much you will likely make for each click of your targeted customers (or sales). The relationship is also referred to as sales per click ratio. You also need to consider the time that you're going to allocate for your campaign. Will 3 months be enough to recover the advertising costs and declare some profits?
Of course, you also need to remember that despite of the formulas that you may use in PPC, this doesn't mean that the figures are always exact. Your actual position in search engines will absolutely matter. Nevertheless, the good thing is you have at least an idea on how much you can earn from PPC.
Look for the Best PPC Engines
Your PPC campaign may also mean looking for the most ideal PPC engine. There are definitely several of them that you can choose from. However, it's very important that you will take note of their features. They should give you the ability to test your keywords as well as monitor the performance of your keywords. Most of all, you should be able to count on excellent customer support.
Wednesday, April 2, 2008
Advertising on the Internet: Getting PPC Ads for Free
When savvy entrepreneurs construct a business plan, they make the allotment for advertising a large slice of the budgetary pie.
Too often, folks who are starting out to plan an Internet business put the cart before the horse. They spend much of their time, energy and money devising devilishly clever domain names, getting an expensive hosting company, maybe even spending a lot of bucks up front for a web designer to come up with a fancy site design.
It is laudable to have a super-duper name and image, but you can have ones that are incredible and still will go nowhere because no one knows you are out there on the World Wide Web! You have to advertise.
When formulating plans for a new Web-based business, it is absolutely crucial to think beyond the image and prepare plans for advertising early on in the game and, more importantly, to find the type of promotion that is going to be affordable. Which leads us to the question: how and where can you advertise your site?
Consider the following:
Offline
Placing a small ad showcasing your web business in newspapers or trade magazines (specific to the business you are promoting) can nail down the area of the population you want to target. If you are selling teddy bears, that ad could be in craft magazines or teddy bear magazines! If it is auto accessories, your objective is to reach enthusiasts through car magazines. Shop the magazine racks and peruse the various entrepreneur magazines.
Personal contact
Hand out business cards with your online store URL and description to friends, neighbors and business owners. Post your card on bulletin boards at supermarkets or your local drycleaners. If you are selling pet products, put your card on the notice boards at your local pet stores and ask your vet if you can post your card at his place of business.
Online
There are several methods of advertising online that are effective although some are free and some are not.
Let’s look at the free (if time and labor-intensive) ones first. You can submit articles to article directories manually. It means methodically going through the numerous directory participants, weeding out the ones that do not pertain to your particular venue. For instance, if you are selling decorative accessories, you will skip past a site that promotes MLM or making money online. Sometimes you can only determine this after laboriously searching the directory site to determine if they have the appropriate category for your merchandise or service.
The same thing is basically applicable when you submit to ezines and there you will also have to submit manually.
You may submit your article to a service that will post it on multiple article directory sites but there will, of course, be a fee for this service and it may be for a limited period of time. This method of advertising can bring targeted traffic to your site but it may only be occasional and limited at that.
The way to most consistently bring targeted traffic to your site is PPC advertising. Pay-per-click ads put your tightly constructed, dynamically worded ad right in front of the potential customer who has typed in keywords describing what you are promoting. But there is a catch. You have to bid for that spot on the (you hope and pray) first page that comes up, not on the 28th page!
For instance, Google Ads allow you to bid to get the primo spot. And every time someone clicks on your ad, you have to pay a specified, top dollar amount. This can get costly if you are just entertaining lookers and not buyers. Your competition may also click on your ads and that will result in higher bills for you at the end of the month.
Unless you have an unlimited budget this may not be the correct route for you. That is, unless you have a way to eliminate the ppc ad cost. Yes, there is a way to do this and it is perfectly legal. Not only that but Google actually endorses it!
I cannot divulge the method here, but if you are curious to know how you can have an ad campaign that can net you front page exposure without breaking the bank, if fact, without costing you a dime, please visit me at the website listed below. I can help you get the inside information on this method.
About the Author:
http://www.ppcsfree4u.com/
Too often, folks who are starting out to plan an Internet business put the cart before the horse. They spend much of their time, energy and money devising devilishly clever domain names, getting an expensive hosting company, maybe even spending a lot of bucks up front for a web designer to come up with a fancy site design.
It is laudable to have a super-duper name and image, but you can have ones that are incredible and still will go nowhere because no one knows you are out there on the World Wide Web! You have to advertise.
When formulating plans for a new Web-based business, it is absolutely crucial to think beyond the image and prepare plans for advertising early on in the game and, more importantly, to find the type of promotion that is going to be affordable. Which leads us to the question: how and where can you advertise your site?
Consider the following:
Offline
Placing a small ad showcasing your web business in newspapers or trade magazines (specific to the business you are promoting) can nail down the area of the population you want to target. If you are selling teddy bears, that ad could be in craft magazines or teddy bear magazines! If it is auto accessories, your objective is to reach enthusiasts through car magazines. Shop the magazine racks and peruse the various entrepreneur magazines.
Personal contact
Hand out business cards with your online store URL and description to friends, neighbors and business owners. Post your card on bulletin boards at supermarkets or your local drycleaners. If you are selling pet products, put your card on the notice boards at your local pet stores and ask your vet if you can post your card at his place of business.
Online
There are several methods of advertising online that are effective although some are free and some are not.
Let’s look at the free (if time and labor-intensive) ones first. You can submit articles to article directories manually. It means methodically going through the numerous directory participants, weeding out the ones that do not pertain to your particular venue. For instance, if you are selling decorative accessories, you will skip past a site that promotes MLM or making money online. Sometimes you can only determine this after laboriously searching the directory site to determine if they have the appropriate category for your merchandise or service.
The same thing is basically applicable when you submit to ezines and there you will also have to submit manually.
You may submit your article to a service that will post it on multiple article directory sites but there will, of course, be a fee for this service and it may be for a limited period of time. This method of advertising can bring targeted traffic to your site but it may only be occasional and limited at that.
The way to most consistently bring targeted traffic to your site is PPC advertising. Pay-per-click ads put your tightly constructed, dynamically worded ad right in front of the potential customer who has typed in keywords describing what you are promoting. But there is a catch. You have to bid for that spot on the (you hope and pray) first page that comes up, not on the 28th page!
For instance, Google Ads allow you to bid to get the primo spot. And every time someone clicks on your ad, you have to pay a specified, top dollar amount. This can get costly if you are just entertaining lookers and not buyers. Your competition may also click on your ads and that will result in higher bills for you at the end of the month.
Unless you have an unlimited budget this may not be the correct route for you. That is, unless you have a way to eliminate the ppc ad cost. Yes, there is a way to do this and it is perfectly legal. Not only that but Google actually endorses it!
I cannot divulge the method here, but if you are curious to know how you can have an ad campaign that can net you front page exposure without breaking the bank, if fact, without costing you a dime, please visit me at the website listed below. I can help you get the inside information on this method.
About the Author:
http://www.ppcsfree4u.com/
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